Let’s say you just started your own business and you are ready to start the step! That next step is making your own Google ad. You might think it’s expensive, but it can be actually fairly inexpensive. For my example I will be using a Outdoors Company in Boulder, Colorado. We will call it Bouldering Colorado. Genius right?
Step 1. Making a Google Account
You might already have a Google account, but if you don’t go ahead and put together a Google account. Once you’ve done that we can move on to the next step.
Step 2. Setting up a budget
Based on your current earnings you have a range of budgets. We will start with one dollar a day for this campaign.
Step 2. Pick a Location
You could pick the surrounding countries or you can get more specific. You could your state or even the town your doing business in. We will be making our location Boulder, Colorado and the state of Colorado.
Step 3. Networks?
Now you need to decide what kind of networks you would like to choose. You are automatically using the Google search, but then you have the choice to choose the display network. Display networks are websites with Google content and Google partners.
Step 4. Keyword Research Time
So this so where it gets fun. Figuring out what keywords we will be using. Before we get too far we have to know what exactly keywords are. Keywords are words or phrases that will help people find your content. Now how do you find these suckers?
Some great sites to find Keywords are:
- Google searches related to _ _ _ _ _ _
Once you’ve find some keywords you can type them into Google keywords and see how many hits you will get with those words. Let’s say I want to look up: Boulder Colorado, Outdoor equipment, Boulder Colorado Outdoor’s Equipment, Colorado, Boulder Colorado Climbing, and Boulder Colorado Skiing. Once you enter them into the system Google will show you the results for each keyword. From there you can choose the best keywords for your business.
5. Setting Bids
Once you have entered your keywords into Google. Google will recommend a bid for you the ad. For this ad the suggested amount is $0.05. I told you that it would be inexpensive.
6. Creating the Ad
For this step you need to enter your website URL, headline, sub-headline, and description. You will need attention grabbing headline! For this ad I created a Spring Sale that has an nearing expiration date.
7. Looking at the Results
You can now look at the potential reach of your campaign. You can then go back an edit you campaign for more clicks and impressions. A impression is anyone that will see you ad. Hopefully this will be help you in your business ventures! Good luck in your Google Ading!