Instagram and Algorithms Version 37.0

What is a algorithm?

You have used algorithms for most of your life and you probably did not even realize it. Google has been using them for years and currently has some of the most specialized algorithms in the world. Google’s algorithms works by “reading” a webpage, then it prescribing a pre-ordained numerical value to each trait it is seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance. Many tech companies have tried to decode the algorithm, but the algorithm is extremely difficult to decode.

instagram logo.png

Version 37.0

Instagram has been known for trying out some new features of late and the new one involves algorithms. Yes, I said algorithms. The version 37.0 has now introduced the ability to follow hashtags. The way you follow the hashtag involves the same way you would follow any another account on instagram. There is one slight difference in the mix this time though. Instagram has created an algorithm to choose which posts will make the hashtag page. No one has currently attempted to decipher Instagram’s new algorithm. This is the #marketing page, which you can follow here !

Screen Shot 2018-03-24 at 3.15.43 PM

New Feed

The second side of the algorithm has changed for the way the feed works. Instagram announced on Thursday that it is once again adjusting the algorithm that controls the feed to ensure that users will be more likely to see newer posts as they scroll through the app. Instagram says based on your feedback, we’re making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed

“will feel more fresh”

and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up. Over the next few months, we’ll be sharing more about improvements we’re making to feed. Hopefully Instagram will stick to their word and not stray far from their promise.





The Journey Begins

Welcome to Buy Gen Y! I would like to start off by commending you for finding this small millennial’s marketing blog. I will try to refrain from the injection of hashtags or the occasional meme throughout this blog, but I am not promising anything. This will be a learning experience for me, so I would appreciate your patience on this little journey of mine. I would like to start off by introducing myself and why I am here. My name is Denver Mullett, I am a junior in college, and am pursuing a marketing degree at Messiah College in Pennsylvania. I will be releasing a new blog post weekly on social media marketing and particularly how we millennials view the world of social media. So here we go!