Social Media Affecting the NBA?

Trust the Process

I am one of the biggest 76ers fans and I am liking what I am seeing this season! Especially off the court as well. Let me explain. Joel Embiid is the center for the 76ers and his social media trolling is at the next level. Embiid has now made it to an insane 2.3 million followers on Instagram. His teammate Ben Simmons (Which is putting up numbers never seen before by a rookie) is at 2.5 million followers! NBA players have a level of power that has never been seen in the past. This has helped the NBA to draw in new viewers from the social media platforms including: Twitter, Instagram, and Facebook. Would there be any possibility that the NBA could surpass the NFL though?

Screen Shot 2018-04-29 at 12.png

Bigger than the NFL

CLEVELAND — At the outset of the NBA Finals, Commissioner Adam Silver conducted an arithmetic exercise. He added the number of people projected to engage in some fashion with the Golden State WarriorsCleveland Cavaliers showdown, whether it meant viewing on a television screen, reading a player’s tweet or streaming a highlight over Facebook. The number he arrived at was 1 billion. 1 billion is an insane amount of people.

“So, roughly one out of seven people on this planet will have a direct connection to these Finals,” Silver said. “Which is pretty spectacular.”

Kevin’s Tweets

We all know about the controversy that plagued Kevin Durant. Kevin Durant is on the NBA All-Twitter team, the wing complement to Joel Embiid’s dominant post presence. KD has earned this distinction over the course of eight years, since he tweeted about watching the History Channel while in the club. This offseason he’s taken to replying to people who have things to say about his career, especially those critical of his 2016 decision to leave the Thunder for the Warriors. It’s been entertaining to see one of the NBA’s true superstars exchanging insults with randoms online.

“I haven’t slept in two days, two nights. I haven’t ate. It’s crazy, because I feel so f—— pissed at myself and I’m mad that I brought someone into it,” Kevin Durant said after criticizing his old team and coach.

Social media is a powerful influencer for the NBA, but it must be used in the correct manner.

Screen Shot 2018-04-29 at 12.26.18 PM.png

Advertisements

Instagram and Algorithms Version 37.0

What is a algorithm?

You have used algorithms for most of your life and you probably did not even realize it. Google has been using them for years and currently has some of the most specialized algorithms in the world. Google’s algorithms works by “reading” a webpage, then it prescribing a pre-ordained numerical value to each trait it is seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance. Many tech companies have tried to decode the algorithm, but the algorithm is extremely difficult to decode.

instagram logo.png

Version 37.0

Instagram has been known for trying out some new features of late and the new one involves algorithms. Yes, I said algorithms. The version 37.0 has now introduced the ability to follow hashtags. The way you follow the hashtag involves the same way you would follow any another account on instagram. There is one slight difference in the mix this time though. Instagram has created an algorithm to choose which posts will make the hashtag page. No one has currently attempted to decipher Instagram’s new algorithm. This is the #marketing page, which you can follow here !

Screen Shot 2018-03-24 at 3.15.43 PM

New Feed

The second side of the algorithm has changed for the way the feed works. Instagram announced on Thursday that it is once again adjusting the algorithm that controls the feed to ensure that users will be more likely to see newer posts as they scroll through the app. Instagram says based on your feedback, we’re making changes to ensure that newer posts are more likely to appear first in feed. With these changes, your feed

“will feel more fresh”

and you won’t miss the moments you care about. So if your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up. Over the next few months, we’ll be sharing more about improvements we’re making to feed. Hopefully Instagram will stick to their word and not stray far from their promise.

 

 

 

 

Could Influencer Marketing take over March Madness?

What is Influencer Marketing? 

Do you who Lebron James is? If so, then you know what influencer marketing is. Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. This is staggering turn around that must be explored more.

NCAA Corruption

Currently, in the NCAA, no athletes are supposed to be paid in any form. The NCAA says that Amateur competition is a bedrock principle of college athletics. Maintaining amateurism is crucial to preserving an academic environment in which acquiring a quality education is the first priority. The past couple weeks have had the NCAA in an uproar. Documents and bank records obtained in discovery during the federal investigation into the underbelly of college basketball detail in meticulous fashion the expenditures of prominent former NBA agent Andy Miller, his former associate Christian Dawkins and his agency, ASM Sports. The corruption lists names of some of the biggest stars in college basketball. Many NBA player believe that the college level player should be paid. They also believe that the NCAA has been corrupt for years. “It’s easy for me to say I think the players should get paid. The players should get paid. How they get paid? – Carmelo Anthony  So if the NCAA is already corrupt then why not just start paying the players?

Gary Vaynerchuk

I started watching Gary Vaynerchuck about a year ago and have been learning a considerable amount about marketing. Gary Vaynerchuk is a serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. He is always on the new and cutting edge of marketing. In this influencer marketing video Vaynerchuck explains how the world of marketing is changing and how you can change too.

Bigger isn’t always better

You don’t have to hire a major celebrity or sports star to accomplish influencer marketing. Instagram makes it possible for companies to use influencer marketing on smaller scale as well. Companies will approach Instagram accounts with a substantial amount of followers and ask for the person to put the product in a their posts. A Mirco – Influencer is someone who has anywhere between 10,000 and 500,000 followers on social media channels. It’s not necessarily the number of followers as much as how engaged that audience is. Micro – Influencers are ideal, because their audience is very invested.

@erickdent

Screen Shot 2018-03-03 at 11.04.32 AM.png

Instagram has added business tags this past year and this has helped micro – influencers immensely. This is an example micro influencer Erick Dent. I have been following Erick since he was a small photographer on Instagram. Erik’s following has now grown to over 35 K and continues to skyrocket. Erick is a micro – influencer for many premium brands including: Fahetry brand, Patagonia, Yeti, LIVE watersports, and many more.

Is there a market for NCAA Micro – Influencers?

Screen Shot 2018-03-02 at 1.51.34 PM.jpg

70% of US agency and brand marketers said they “agree” or “strongly agree” that influencer marketing budgets will increase in 2018. This would allow for new potential markets to open up. Now could this be transferred over to the college basketball scene? Could NCCA divisional athletes become the next generation of micro – influencers?