Social Media Affecting the NBA?

Trust the Process

I am one of the biggest 76ers fans and I am liking what I am seeing this season! Especially off the court as well. Let me explain. Joel Embiid is the center for the 76ers and his social media trolling is at the next level. Embiid has now made it to an insane 2.3 million followers on Instagram. His teammate Ben Simmons (Which is putting up numbers never seen before by a rookie) is at 2.5 million followers! NBA players have a level of power that has never been seen in the past. This has helped the NBA to draw in new viewers from the social media platforms including: Twitter, Instagram, and Facebook. Would there be any possibility that the NBA could surpass the NFL though?

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Bigger than the NFL

CLEVELAND — At the outset of the NBA Finals, Commissioner Adam Silver conducted an arithmetic exercise. He added the number of people projected to engage in some fashion with the Golden State WarriorsCleveland Cavaliers showdown, whether it meant viewing on a television screen, reading a player’s tweet or streaming a highlight over Facebook. The number he arrived at was 1 billion. 1 billion is an insane amount of people.

“So, roughly one out of seven people on this planet will have a direct connection to these Finals,” Silver said. “Which is pretty spectacular.”

Kevin’s Tweets

We all know about the controversy that plagued Kevin Durant. Kevin Durant is on the NBA All-Twitter team, the wing complement to Joel Embiid’s dominant post presence. KD has earned this distinction over the course of eight years, since he tweeted about watching the History Channel while in the club. This offseason he’s taken to replying to people who have things to say about his career, especially those critical of his 2016 decision to leave the Thunder for the Warriors. It’s been entertaining to see one of the NBA’s true superstars exchanging insults with randoms online.

“I haven’t slept in two days, two nights. I haven’t ate. It’s crazy, because I feel so f—— pissed at myself and I’m mad that I brought someone into it,” Kevin Durant said after criticizing his old team and coach.

Social media is a powerful influencer for the NBA, but it must be used in the correct manner.

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